A vegetarian diet is increasingly viewed as a healthier way to eat, although the flexitarian approach of limiting meat/poultry/ fish is more common than the strict vegetarian approach. Both groups yearn for a wider selection of meat alternative products.
Multi-sponsor Surveys’ Target Market Report on Vegetarian and Flexitarian Eating Habits explores trial, use and appeal of plant-based meat alternatives among vegetarians and flexitarians with a particular focus on how habits and perceptions differ between these two groups. The impact of age, gender and race/ethnicity on choosing to follow a vegetarian/flexitarian diet is explored, along with market size projections to 2026.
Topics covered in this research include:
- Incidence of following a vegetarian or flexitarian diet and demographic plus health/nutrition profile of those doing so
- Vegetarian and flexitarian eating habits, including food choices by meal occasion and past 12-month consumption of protein-rich foods and beverages
- Satisfaction with current diet and perceived nutrient shortfalls
- Use of dietary supplements
- Efforts to limit meat and other animal-based foods
- Attitudes toward/consumption of animal-based vs. plant-based proteins
- Awareness/use of plant-based alternatives to meat, seafood, dairy, eggs
- Attitudes toward vegetarianism, including differences by market segment
- Considerations motivating vegetarian efforts
2019
2017
- PDF Source: Vegetarian and Flexitarian Eating Habits (17003)