Use of sports nutrition products is on the rise, fueled especially by protein bars, RTD shakes, protein powders and coconut water. The market has broadened to the point that a majority of adults now report use of one or more types of sports nutrition products – – most often motivated for energy, weight management, hydration and nutrient-replacement post exercise.
The recently released 2017 Gallup Study of the Market for Sports Nutrition Products, fifth in a series of surveys, is designed to investigate awareness, experience and attitudes towards this diverse category.
Topics covered include:
- Market size and potential
- Trends in use of sports nutrition products – supplements, bars and beverages
- Motivations for use and benefits sought
- Usage habits and product preferences
- Brand awareness/use and image of selected brands
- Overall satisfaction with brand used most often in each category as well as satisfaction with key attributes
- Purchase habits, outlets used, including online shopping
- Ingredients sought/avoided in sports nutrition products (supplements, bars, beverages)
- Social media engagement overall and for sports nutrition product information
- Fitness goals and exercise participation
- Market Segmentation Analysis (Big Spenders But Skeptical; Fitness Committed/Brand Loyal; Fitness Laissez-Faires; Mainstream Exercisers/Users)
PDF Source: Sports Nutrition Products (16045)