Most consumers believe they have a right to know if the food they buy contains GMOs, yet fewer agree GMOs have been proven harmful. Learn more about consumer know-ledge and opinions regard GMOs, as well as how it impacts their shopping and product selection by purchasing the recently released 2016 Study of GMOs & Their Impact on Purchase Behavior.Topics covered in this report include:
- Awareness and knowledge of GMOs
- Concerns about GMO safety
- Efforts to avoid GMOs and demographic profile of those making strong efforts
- Confidence in the science behind GMOs
- Impact of GMOs on purchase behavior both for foods and beverages and for nutritional supplements (among past 12-month supplement users)
- Willingness to pay more for non-GMO products (foods/beverages & supplements)
- Stance on GMO restrictions/labeling
- Attitudes toward GMOs
- Market Segmentation Analysis, which identified five consumer segments:
- GMO-Confused/ANTI-Regs
- Skeptical of GMO Hype
- Avoid GMOs
- GMO-Confused/PRO-Regs
- Unconcerned About GMOs