// A syndicated, primary research study
2019 Study of Cold Coffee
As cold coffee formats grow in popularity, consumer expectations are evolving rapidly from flavor and texture to ingredient transparency and value. This report overview examines how people engage with cold coffee: what they prefer, what they notice, and what they’re willing to pay. It offers a window into consumer motivations and opportunities in this refreshing beverage segment.
Sneak Peek:
- Cold coffee consumption trends
- Growth of RTD and cold brew formats
- At-home vs. away-from-home habits
- Brand choice and purchase behavior
- Attitudes toward cold vs. hot coffee
- Market segmentation insights
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