// A syndicated, primary research study
2018 Target Market Report on U.S. Sweetener Selection Trends
As consumers seek healthier options, natural low- and no-calorie sweeteners are steadily gaining ground over artificial alternatives. This report overview reveals how people think about, choose, and react to different sweetener types. It uncovers preference shifts, perceptions of sweetness, label awareness, and the tradeoffs consumers weigh when selecting sweetened products.
Sneak Peek:
- Awareness and usage of 40 sweeteners
- Shift toward natural low/no-calorie options
- Brand awareness and preference patterns
- Changing perceptions of taste and healthfulness
- Key factors driving sweetener selection
- Changing attitudes toward sweeteners
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